Frequently asked questions

What is The Intelligent Accelerator?

The Intelligent Accelerator is the new way to accelerate your company. It is an online accelerator program just for you. There is no application, there is no waiting to get started. When you finish your GPS (see below), we automatically develop a step-by-step plan to move your company forward. But we don't stop there. The Intelligent Accelerator provides all the mentors, concepts, templates, technology resources, and provisions you need for your journey. You make progress by working through the steps in your Plan. When you achieve a milestone, we sit down with you and review your progress and guide you to your next milestone.

What is the BRIIA GPS?

BRIIA GPS is a questionnaire. The resulting score pinpoints where you are in your entrepreneurial journey so that we can build a plan to help you get to where you want to go.

The BRIIA GPS builds on concepts developed by Bruce Cleveland of Wildcat Venture Partners in his book Traversing the Traction Gap and the book Play Bigger by Ramadan, Peterson, Lochhead, and Maney. These concepts are used extensively in the BRIIA Accelerator Programs.

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What do the vertical lines on the graph mean?

The vertical lines shown on the image are milestones (M0 to M4). They are derived from Traversing the Traction Gap by Bruce Cleveland of Wildcat Ventures. Each milestone represents a certain level of maturity for all aspects of your company. Here's what they mean:

  • M0 Idea - the moment when you are inspired to create a particular solution or solve a particular problem.
  • M1 IPR - Initial Product Release. Your idea has now been translated into a functioning product or service that a prospect or customer can use to solve a portion of the problem you set out to solve.
  • M2 MVP - Minimum Viable Product. This is the version of your product that solves a "whole" problem. It may not have all the bells and whistles you or your customer would like it to have, but it is a solid solution for the problem you solve.
  • M3 MVR - Minimum Viable Repeatability.This is the point where you start to see some patterns in your business that are repeatable. This includes the profile of customer that is buying your product, the ease with which you onboard your next employee, and the regularity with which you release new product features or enhancements.
  • M4 MVT - Minimum Viable Traction. When you've reached this phase, your company is scaling every quarter. You know how to find new prospects and convert them to customers at scale. You have a really good handle on your customer acquisition costs (CAC) and the life-time value (LTV) of a customer.

What is the Traction Map?

The Traction Map was created by BRIIA to provide a common framework for determining the maturity of a startup. The Map integrates concepts developed by Bruce Cleveland of Wildcat Venture Partners in his book Traversing the Traction Gap and the book Play Bigger by Ramadan, Peterson, Lochhead, and Maney. One of the core principles of the Traction Map is that the true progress of your Company can never be greater than your lowest score on any Path. As you'll learn in The Intelligent Accelerator, your weakest path will be the one reason an investor will say: "Come back when you have more traction!"

What does it cost?

At The Intelligent Accelerator you get all the resources you need to advance your company. You also get the guidance you need to logically develop your company. Our founders tell us that this comprehensive approach to building your company is very valuable.

To get compensated for the value they provide, most accelerators ask you for a piece of your company right up front, before you know whether that accelerator is going to provide any value to you at all. We think it should be the other way around.

On The Intelligent Accelerator platform, there is a lot of information that is provided for free. We ask you to pay for our courses, but we heavily discount them for founders who are actively building a company. We offer our courses publicly for $149 - $199, but as an accelerator participant, we reduce these prices to $39-$49.

We also ask you to pay for time you spend with mentors, though not all of our mentors have a fee for their time. We have 65 mentors and are always adding more. Many of our mentors have decades of experience and have built companies through up-cycles and downturns.

Each mentor sets their own rate and some offer their time at no cost to you. If mentors do set a rate, we ask them to keep it to less than $2 per minute.

We also curate a select set of Provisioners - service providers who understand the startup journey and can offer services to you at a startup-friendly price. Your use of these services is completely optional. Prices are set by the Provisioner.

Every entrepreneur will likely spend a different amount of money on The Intelligent Accelerator because each entrepreneur has a different Plan. If you are starting from scratch (at the Idea milestone), you will likely spend about $1300 on courses and an additional $100-$500 on mentor time in order to progress to Milestone 2. You'll spend less if you are already advanced in some areas.

After Milestone 2, if you are accepted into an Advanced Program, there is no charge for courses or mentor time. At that point, we ask you to reserve some shares for us to at the same terms as your first significant round of capital. We'll talk more about that when you get to Milestone 2.

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How is this different from other accelerators?

There are many accelerator models but most of them:

  • require you to complete an application and then wait for acceptance
  • take a chunk of equity right up front; and
  • require you to complete the program on their timetable
  • don't customize their approach for your company
  • don't tightly integrate curriculum, mentors, provisioners and special offers into your plan

More recently, many accelerators have moved online and use the "library approach" — they throw all of their resources online and say "here you go". They leave it to you to figure out how to make good use of it all.

We don't do any of that.

On The Intelligent Accelerator, you start whenever you want and make progress on your time line. The plan we put together for you is a comprehensive, integrated guide to building an awesome company...and your plan is probably different than the other entrepreneurs using The Intelligent Accelerator.

We guide you every step of the way. Your plan is broken down into steps so that you know exactly what to do next. We don't want you to waste your time trying to figure out what you should be working on next. We understand that you want to get your company ready for investment and acquire customers now! Your time is valuable, and we respect that.

We believe that The Intelligent Accelerator is the most efficient way on the planet to get you to where you want to go. And, oh yeah, we don't extract a big chunk of equity before you get started.

Why should I save my BRIIA GPS?

When you save your BRIIA GPS, you will be able retrieve these scores and update your progress whenever you come back. Starting a journey on The Intelligent Accelerator is not required, but saving your BRIIA GPS is what we need to know so that we can develop your custom, guided development plan.

What does the score mean?

Your BRIIA GPS helps put you on the entrepreneurial map. If you don't know where you are, it's very difficult to know what path will get you where you want to be.

The scores you see on your GPS are a simplified means of letting you know what work you need to do to build a great company. We can only develop a custom plan for you if we know what point you are starting from.

You'll learn more about the significance of certain milestones and what it takes to achieve them during your journey.

What is BRIIA?

BRIIA expedites startup development through the creation of unique, guided development plans for each entrepreneur. We meet entrepreneurs wherever they are and help them get to where they want to go - from idea to scaling.

We don't believe in a one-size-fits-all approach. We curate the wisdom of many to create a unique path for each entrepreneur!